Highlights:
- Assassin’s Creed players encountered in-game advertisements for Ubisoft’s Black Friday sales while playing older Assassin’s Creed games
- Ubisoft claims that the ads were not intentional and are investigating the issue
- A video of the in-game advertisement was posted on Reddit and shared on Twitter, generating attention and confusion among players
- Players express frustration over intrusive ads in games they have already purchased
- The incident raises discussions about the boundaries between advertising and gameplay in video games
Introduction: In-Game Advertisements in Assassin’s Creed Games Raise Concerns
Earlier this week, some players of older Assassin’s Creed games encountered in-game advertisements for Ubisoft’s Black Friday sales. This unexpected occurrence sparked confusion and frustration among players, leading to discussions about the boundaries between advertising and gameplay in video games.
A Reddit user by the name of triddell24 posted a video of the in-game advertisement, which was then shared on Twitter, generating attention and further conversation. Players were surprised to see ads for Black Friday sales popping up while playing a game they had already purchased.
Ubisoft claims that the ads were not intentional and are investigating the issue
In response to the situation, Ubisoft released a statement claiming that the advertisements were not intentional. The company stated that they are investigating the issue and have taken steps to remove the ads from the game.
While it remains unclear how these advertisements made their way into the older Assassin’s Creed games, the incident has raised concerns among players. Many expressed frustration