BBC Outlines Principles for Use of AI in Journalism
- BBC’s use of generative AI: The BBC, UK’s largest news organization, has laid out its principles for evaluating the use of generative AI in journalism. The principles will cover areas such as research, production, archival, and personalized experiences.
- Opportunities for delivery of value: The BBC believes that generative AI provides opportunities to deliver more value to its audiences and society as a whole. It sees the technology as a way to enhance journalism and create personalized experiences for users.
- Guiding principles: The BBC’s three key guiding principles for the use of AI are to always act in the public’s best interests, prioritize talent and creativity by respecting the rights of artists, and be open and transparent about AI-made output.
- Collaboration and transparency: The BBC intends to work with tech companies, other media organizations, and regulators to safely develop generative AI. It aims to collaborate and share knowledge to ensure responsible and ethical use of the technology.
- Public consultation and accountability: The BBC plans to engage in public consultations to gather feedback on the use of AI in journalism. It also aims to be accountable for its decisions and actions, ensuring transparency and trust.
- Evaluating AI-generated content: The BBC acknowledges the challenges of assessing AI-made output, and it plans to develop robust processes to evaluate the quality, bias, and ethics of AI-generated content.
- Monitoring societal impact: The broadcaster recognizes the potential societal impact of AI in journalism and commits to monitoring and addressing any unintended consequences and biases that mayarise from its use.
- Ethical considerations: The BBC is committed to upholding ethical standards in the use of AI in journalism. It will actively consider the impact on diversity, privacy, and trustworthiness when employing generative AI.
